{"product_id":"heart-over-hype","title":"Heart Over Hype","description":"\u003cp\u003e\u003cstrong\u003eHeart Over Hype: Transforming Higher Ed Marketing with Empathy\u003c\/strong\u003e is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better way to connect with audience-one rooted in authenticity, compassion, and trust. Drawing on real-world experience, Jaime Hunt challenges the traditional, transactional approach to university marketing and makes a compelling case for audience-centered, empathy-driven strategies that build deeper, more meaningful connections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough practical insights, engaging storytelling, and actionable exercises, Heart Over Hype explores how putting people first-both in marketing and leadership-leads to stronger brands, healthier teams, and, ultimately, more impactful institutions. Whether you're rethinking your messaging, refining your brand, or striving to foster a culture of collaboration, this book is your essential guide to cutting through the noise and creating marketing that truly matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause in the end, the most powerful messages aren't the ones that shout the loudest. They're the ones that make people feel seen.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pretty Lake Press","offers":[{"title":"Default Title","offer_id":45786617053231,"sku":"9798992308433","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/2855\/6847\/files\/imageloader_bbcca0e9-4371-4668-9070-f2a072c6b618.jpg?v=1786143497","url":"https:\/\/tssbooks.com\/products\/heart-over-hype","provider":"tssbooks","version":"1.0","type":"link"}