{"product_id":"the-hardware-startup","title":"The Hardware Startup","description":"Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. \u003cp\u003e Written by three experts from the field, \u003ci\u003eThe Hardware Startup\u003c\/i\u003e takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eValidate your idea by learning the needs of potential users\u003c\/li\u003e \u003cli\u003eDevelop branding, marketing, and sales strategies early on\u003c\/li\u003e \u003cli\u003eForm relationships with the right investment partners\u003c\/li\u003e \u003cli\u003ePrototype early and often to ensure you're on the right path\u003c\/li\u003e \u003cli\u003eUnderstand processes and pitfalls of manufacturing at scale\u003c\/li\u003e \u003cli\u003eJumpstart your business with the help of an accelerator\u003c\/li\u003e \u003cli\u003eLearn strategies for pricing, marketing, and distribution\u003c\/li\u003e \u003cli\u003eBe aware of the legal issues your new company may face\u003c\/li\u003e \u003c\/ul\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":45787634237487,"sku":"9781449371036","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/2855\/6847\/files\/imageloader_28c021db-d324-47ec-a95b-ec787d86842a.jpg?v=1786149666","url":"https:\/\/tssbooks.com\/products\/the-hardware-startup","provider":"tssbooks","version":"1.0","type":"link"}